Exodus: You’ve built a thriving NFT marketplace - why did you launch it on the XRP ledger?

The truth is that nobody knows when and where a market is going to bottom. If you save money waiting for the big crypto crash, you might miss the bottom and your best chance to invest. If it was easy to time the crypto markets we’d all be millionaires by now. Unfortunately, it’s not easy.

With dollar cost averaging though you don’t have to worry about trying to time the bottom! By investing on a predetermined schedule you automate the process and take luck out of the equation. Ironically, DCA investors are likely to buy the bottom, or close to the bottom, anyways. By investing regularly you’ll end up buying crypto at discounted prices during the bear market.

A consistent investing schedule

Whether it’s going to the gym or eating healthy, consistency is important. Investing is the same way. Consistently investing in the markets throughout your life is the most reliable way to grow wealth. There’s a popular saying in the financial community, “it’s not timing the market, but time in the markets that matters.”

Besides creating a routine investment schedule, the dollar cost averaging strategy has another advantage: it makes buying into a crashing market easier. Many people find it difficult to buy Bitcoin after it drops 70 or 80% from its highs. Unfortunately for timid investors, this is the best time to buy crypto! When sentiment is horrible and it looks like BTC is going to zero, that’s when you need to put your money in.

Using DCA guarantees that you’ll be buying in no matter how scary the market looks. Discipline is an investor’s best friend. If you find it difficult to buy when the markets are bombing, adopting a dollar cost averaging strategy can ensure you get your money in throughout the market cycle.

• Easy setup process: Getting set up with Exodus on a computer and mobile devices is easy. Start by creating one wallet, then import it across devices using the 12-word seed phrase.
• Supports 291 cryptocurrencies: Exodus supports an extensive array of crypto assets, including Bitcoin and Ethereum. Users can also store custom ERC-20 tokens by sending them to Exodus's Ethereum address. 
• Exceptional customer service: Along with a help page, Exodus offers chat and email support services for users. The wallet even allows users to message founders JP and Daniel directly, although the response could take a while. 
• Regular update schedule: Software updates are frequent; users can expect an update after every two weeks. However, users need to update their wallets manually on Exodus's official website.
• Staking available: Since Exodus supports proof-of-stake blockchains, it offers a way for users to stake crypto assets directly from within the wallet. If you want to stake, you will need to lock your cryptocurrencies for a specific period.

• Lack of 2FA security protection: Exodus lacks the traditional two-factor authentication method to provide an extra layer of security and instead relies on users supplying a password. It could have serious consequences if a user's password gets compromised. 
• No support for crypto-to-fiat conversion: Users do not have a way to exchange their crypto assets with fiat currencies directly within the wallet. To cash out, users need to send their assets from Exodus Wallet to a crypto exchange. 
• Not open source: Exodus is not open source. That means no one outside the company can see, modify, or distribute Exodus Wallet's software code. Therefore, the general public cannot review its robustness. 
• Lack of custom fee support for altcoins: Customization of network fee for Ethereum and altcoin is missing from the wallet. Currently, users can only customize Bitcoin and Ethereum network fees.